Mitipi Strengthens International Expansion with Two New Board Members Focused on US Growth

Mitipi AG Announces the Appointment of Jorge Tapias and Matt DiMarsico to the Board of Directors

Fribourg, Switzerland – October 28, 2024 – Mitipi Ltd., the Swiss company known for its innovative burglary prevention solution, Kevin, is pleased to announce the appointment of Jorge Tapias and Matt DiMarsico to its Board of Directors. Their extensive experience in the US market, combined with their leadership in sales, hardware, and go-to-market strategies, will be pivotal in helping Mitipi expand its presence and develop its business internationally, with a key focus on the United States.

Jorge Tapias, based in San Francisco, USA, brings to Mitipi a wealth of experience in global business development. As a former executive at Google and LinkedIn, Jorge has deep expertise in go-to-market strategies, particularly within the hardware sector—a skill set that he honed during his time at Google after the acquisition of Motorola. He will be instrumental in scaling Mitipi’s footprint across the US, leveraging his knowledge to help Mitipi Incorporated, based in Santa Clara, CA, establish a strong presence in the region.

Kevin is defining a new category, which makes this such an exciting opportunity,” says Jorge Tapias. “My background in hardware and scaling teams at companies like Google has shown me the potential of disruptive technologies like Kevin. I’m excited to bring my experience to Mitipi and help reduce the number of crimes in homes and offices across the US.”

Matt DiMarsico, based in Los Angeles, USA, adds significant expertise in building and managing sales teams. With a track record of success in deploying high-performing teams and driving growth, Matt first became acquainted with Mitipi during the USA Launching Pad event in fall 2022, where he provided key strategic advice to the company’s leadership. His knowledge of the US market, combined with his enthusiasm for innovative technology, will further strengthen Mitipi’s efforts in expanding its customer base.

“I’ve been impressed by the innovation behind Kevin and the potential to disrupt the market,” says Matt DiMarsico. “The challenge is clear: we need to position this new category effectively. I’m excited to help lead the charge in developing our market strategy and scaling our impact across the United States.”

With the addition of Jorge Tapias and Matt DiMarsico, Mitipi AG is poised to enhance its US market development and continue its mission to reduce the number of burglaries in homes and offices. Their insights, combined with their proven track records, will help guide Mitipi through the next phase of its growth.

For more information about Mitipi and its innovative burglary prevention solution Kevin, visit www.mitipi.com. Direct contact: Dr. Patrick Cotting, Chairman, patrick@mitipi.com, +41 79 555 3725.

Mitipi partners with Foncia to improve home security in France

Mitipi, the manufacturer of the KEVIN® anti-intrusion device, partners with Foncia and joins the marketplace of France’s leading property management and rental company. This collaboration aims to improve home security through innovative technologies in France. KEVIN® has proven to reduce the probability of burglaries by up to 100%.

A lot of burglaries in France

According to the Service statistique ministériel de la sécurité intérieure (SSMSI), in France (excluding Mayotte), 211,400 burglaries or attempted burglaries were recorded by the national police and gendarmerie services in 2022. This represents an average of 5.8 burglaries per 1,000 homes, one of the highest burglary rates in the world. According to initial, as yet unofficial estimates, these figures have risen again in 2023[1].

Improving home security in France

KEVIN®, developed by Swiss company Mitipi, is a pioneering solution for deterring burglars. The device simulates human behavior using cutting-edge technology, making it harder for burglars to tell the difference between an empty and an inhabited house. Inspired by the “Home Alone” films, KEVIN® offers a series of patented functions, including the adjustment of light and shadow effects and the reproduction of pre-recorded authentic sounds. In addition, users can record and simulate their own noises, such as dog barking, domestic activities, TV viewing, and conversations between residents.

Mitipi has obtained US and EU patents for the “method, device and system for simulating human presence” and the “device and method for simulating a person’s shadow and/or noise”. Field research in collaboration with the police, burglars, and universities has shown that the presence of people is the best protection against burglary. In the thousands of homes where KEVIN® is already in use, no break-ins have been recorded, and the user recommendation rate has reached an impressive 92%.

We are delighted to welcome Mitipi as a new partner to the Foncia Marketplace. Mitipi’s innovative home security solution enhances the range of products and services selected by our teams. This new collaboration reinforces our commitment to our customers to offer innovative and accessible technological solutions that enhance the experience of living better at home,” explains Arnaud Dufour, Foncia’s Director of Marketing, Digital and Customer Experience.

Patrick Cotting, Director of Mitipi, emphasized the importance of this partnership for home security in France: “French tenants and landlords suffer from a huge number of burglaries. We are all the more grateful that Foncia offers its customers a simple and affordable solution against burglaries.

Find out more

https://mitipi.com/infokit/

https://fr.foncia.com/

 

[1] Source: https://www.interieur.gouv.fr/actualites/communiques-de-presse/insecurite-et-delinquance-en-2023-premiere-photographie

2024_0308_PR Foncia and Mitipi

Get ready for the tulips!

The KEVIN® burglary prevention solution from Mitipi is finally coming to the Netherlands. The intelligent security box fools burglars by simulating the presence of the inhabitants. Thanks to the combined effects of light, shadow, activity and noise, KEVIN® users have so far been spared from  break-ins. Now, this globally unique security solution is also coming to the Netherlands.

The Netherlands have one of the highest burglary rates in Europe.

The Netherlands has a relatively low crime rate. However, when it comes to burglaries, the country has one of the highest rates in Europe. It ranks sixth on the European scale. In 2021, during the COVID-19 pandemic, the number of burglaries amounted to almost 23,500 cases. In 2022, this figure has increased by 20%, and for 2023 it is estimated that it has increased by a further 20%. A rate that is a warning to do something about it.

The security box KEVIN® shall help to reduce the burglary rates

KEVIN® would be an effective method against this phenomenon, also appreciated by the police. Indeed, presence simulation is one of the most effective methods against burglars. The makers of KEVIN® were inspired by the movie “Kevin – Home alone“. Using smart technology, they created a copy of the boy from the movie that, through light, motion and sound effects, gives the impression that the family is still at home. As a result, the KEVIN® security box generates different lighting scenarios, from turning the lamp on and off to TV simulation, motion scenarios, such as when someone moves around the room, as well as sound scenarios such as housekeeping, cooking, playing, making music etc. The impression that someone is at home becomes complete.

Get ready for KEVIN® in the NL

KEVIN® will be a brand new product on the Dutch market. There is nothing else like it. Mitipi is convinced that KEVIN® will find many families in the Netherlands who will welcome it and entrust it with the protection of their beloved belongings. 

With the launch of the Dutch website, KEVIN® is ready to secure houses, apartments and offices in the Netherlands as well.

Are you interested in the new website? Visit the NL site here.   

Do you want to know more about KEVIN® or Mitipi in general? Or are you from the press? Then send us an e-mail to get@mitipi.com or patrick@mitipi.com 

Kevin

KEVIN® gets a lot of Buzz in the Media

Radio Freiburg

A local radio station with a family atmosphere has helped Mitipi reach and secure families in the Fribourg region. The interviewer was enthusiastic about Kevin’s functions. Click here for the full interview: Frapp | Der Freiburger Lautsprecher Kevin beschützt das Zuhause

20-Minuten

One of the biggest print and online newspapers in Switzerland has written about us. Our CEO, Patrick Cotting, was invited to 20-Minuten to talk about our vision to make the households of Switzerland safer. They especially like the name “Kevin” and the reference to the movie “Home Alone”. You can read more here: 20-Minuten.

Freiburger Nachrichten

As a company of Fribourg, we are proud that also the local newspaper “Freiburger Nachrichten” published an article about us. We hope that many residents of Fribourg will take notice of us and that we can make our city a little bit safer. You can find the whole article here: Freiburger Nachrichten

La Télé and RTL

Not only in the print media, but KEVIN® was also a subject on TV. Together with Markus Ith from FriUp we could be watched in a report from the French television La Télé.

And finally also RTL Netherlands wanted to talk to us. You can watch it in our About us section: RTL

Many more articles appeared lately in the Press. Check them out!

Get your KEVIN now!

Einbruchsprävention, Sicherheitstechnik, Einbruchsschutz, Heimsicherheit, Sicherheitstechnik, Haussicherheit

A lot of publicity for Mitipi

Now Mitipi has fully arrived in the media. The new collaboration with FriUp gives Mitipi a boost in the media.

20-Minuten

One of the biggest print and online newspapers of Switzerland has written about us. Our CEO, Patrick Cotting, was invited to 20-Minuten to talk about our vision to make the households of Switzerland safer. They especially like the name “Kevin” and the reference to the movie “Home Alone”. You can read more here: 20-Minuten.

Freiburger Nachrichten

Although somewhat smaller than 20-Minuten, the Freiburger Nachrichten is more important. As a company of Fribourg, we are proud that the Freiburger Nachrichten published an article about us. We hope that many residents of Fribourg will take notice of us and that we can make our city a little safer. You can find the whole article here: Freiburger Nachrichten

La télé

Not only in the print media, but also on television we were allowed to present ourselves. Together with Markus Ith from FriUp we can be seen in a report from the French television La Télé. You can see the contribution here: La Télé

RadioFr/Frapp

Also the Radio Freiburg wanted to report about Kevin. Patrick Cotting also told here about the visions and goals of Mitipi. We thank Radio Freiburg for allowing us to present our product. You can find the podcast and an article about it on the online magazine Frapp: Frapp

Einbruchsprävention, Sicherheitstechnik, Einbruchsschutz, Heimsicherheit, Sicherheitstechnik, Haussicherheit

Get Kevin now!

Mitipi joins Fri Up

In the fight against the burglars, we have a new and strong partner at our side. With the help of Fri Up, the official support body for new businesses in the canton of Fribourg, an experienced and innovative team is reaching out to us to help us realize our goals and visions. Fri Up will support us mainly in the areas of market access, marketing and sales. We are proud and looking forward to working with the team based in the BlueFactory.

Mitipi moves to blueFACTORY

Mitipi and its employees have moved to the blueFACTORY site in Freiburg. The innovation site is an important hub for research and industry in the habitat of the future. It counts on the presence of the Smart Living Lab, a research development center of the Swiss Federal Institute of Technology Lausanne (EPFL), the University of Fribourg (Unifr) and the School of Engineering and Architecture of Fribourg (Heiafr).

We will be able to develop important synergies with academic and economic actors to develop our mission: KEEPING YOU SAFE!

Support of Fri Up and welcome in Fribourg

Kevin has found a new temporary home in the future wood-id building, an experimental wooden building that will house several other start-ups and Fri Up, the Fribourg incubator that welcomed us with great pomp!

Its director, Gregory Grin, invited the COO Qui Cung on RadioFR, whose entire episode can be heard here.

Kevin and Qui on RadioFR

To celebrate our arrival, we discreetly slipped a promo code into the interview… We give it to you here: fribourg100 to be used on our store.

Article in La Liberté

La Liberté, 28.06.2021

Get Kevin now!