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Mitipi AG Announces the Appointment of Jorge Tapias and Matt DiMarsico to the Board of Directors

Fribourg, Switzerland – October 28, 2024 – Mitipi Ltd., the Swiss company known for its innovative burglary prevention solution, Kevin, is pleased to announce the appointment of Jorge Tapias and Matt DiMarsico to its Board of Directors. Their extensive experience in the US market, combined with their leadership in sales, hardware, and go-to-market strategies, will be pivotal in helping Mitipi expand its presence and develop its business internationally, with a key focus on the United States.

Jorge Tapias, based in San Francisco, USA, brings to Mitipi a wealth of experience in global business development. As a former executive at Google and LinkedIn, Jorge has deep expertise in go-to-market strategies, particularly within the hardware sector—a skill set that he honed during his time at Google after the acquisition of Motorola. He will be instrumental in scaling Mitipi’s footprint across the US, leveraging his knowledge to help Mitipi Incorporated, based in Santa Clara, CA, establish a strong presence in the region.

“Kevin is defining a new category, which makes this such an exciting opportunity,” says Jorge Tapias. “My background in hardware and scaling teams at companies like Google has shown me the potential of disruptive technologies like Kevin. I’m excited to bring my experience to Mitipi and help reduce the number of crimes in homes and offices across the US.”

Matt DiMarsico, based in Los Angeles, USA, adds significant expertise in building and managing sales teams. With a track record of success in deploying high-performing teams and driving growth, Matt first became acquainted with Mitipi during the USA Launching Pad event in fall 2022, where he provided key strategic advice to the company’s leadership. His knowledge of the US market, combined with his enthusiasm for innovative technology, will further strengthen Mitipi’s efforts in expanding its customer base.

“I’ve been impressed by the innovation behind Kevin and the potential to disrupt the market,” says Matt DiMarsico. “The challenge is clear: we need to position this new category effectively. I’m excited to help lead the charge in developing our market strategy and scaling our impact across the United States.”

With the addition of Jorge Tapias and Matt DiMarsico, Mitipi AG is poised to enhance its US market development and continue its mission to reduce the number of burglaries in homes and offices. Their insights, combined with their proven track records, will help guide Mitipi through the next phase of its growth.

For more information about Mitipi and its innovative burglary prevention solution Kevin, visit www.mitipi.com. Direct contact: Dr. Patrick Cotting, Chairman, patrick@mitipi.com, +41 79 555 3725.

Mitipi, the manufacturer of the KEVIN® anti-intrusion device, partners with Foncia and joins the marketplace of France’s leading property management and rental company. This collaboration aims to improve home security through innovative technologies in France. KEVIN® has proven to reduce the probability of burglaries by up to 100%.

A lot of burglaries in France

According to the Service statistique ministériel de la sécurité intérieure (SSMSI), in France (excluding Mayotte), 211,400 burglaries or attempted burglaries were recorded by the national police and gendarmerie services in 2022. This represents an average of 5.8 burglaries per 1,000 homes, one of the highest burglary rates in the world. According to initial, as yet unofficial estimates, these figures have risen again in 2023[1].

Improving home security in France

KEVIN®, developed by Swiss company Mitipi, is a pioneering solution for deterring burglars. The device simulates human behavior using cutting-edge technology, making it harder for burglars to tell the difference between an empty and an inhabited house. Inspired by the “Home Alone” films, KEVIN® offers a series of patented functions, including the adjustment of light and shadow effects and the reproduction of pre-recorded authentic sounds. In addition, users can record and simulate their own noises, such as dog barking, domestic activities, TV viewing, and conversations between residents.

Mitipi has obtained US and EU patents for the “method, device and system for simulating human presence” and the “device and method for simulating a person’s shadow and/or noise”. Field research in collaboration with the police, burglars, and universities has shown that the presence of people is the best protection against burglary. In the thousands of homes where KEVIN® is already in use, no break-ins have been recorded, and the user recommendation rate has reached an impressive 92%.

“We are delighted to welcome Mitipi as a new partner to the Foncia Marketplace. Mitipi’s innovative home security solution enhances the range of products and services selected by our teams. This new collaboration reinforces our commitment to our customers to offer innovative and accessible technological solutions that enhance the experience of living better at home,” explains Arnaud Dufour, Foncia’s Director of Marketing, Digital and Customer Experience.

Patrick Cotting, Director of Mitipi, emphasized the importance of this partnership for home security in France: “French tenants and landlords suffer from a huge number of burglaries. We are all the more grateful that Foncia offers its customers a simple and affordable solution against burglaries.”

Find out more

https://mitipi.com/infokit/

https://fr.foncia.com/

[1] Source: https://www.interieur.gouv.fr/actualites/communiques-de-presse/insecurite-et-delinquance-en-2023-premiere-photographie