📣 Mitipi Strengthens U.S. Expansion Strategy with Appointment of Former Google and Ricoh Executives to Its Board of Director

Mitipi strengthens international expansion – Swiss smart home security company Mitipi Ltd., creator of the award-winning burglary prevention device KEVIN®, has appointed two leading U.S.-based executives to its Board of Directors: Jorge Tapias, former executive at Google and LinkedIn, and Matt DiMarsico, former Head of Marketing & Sales at Ricoh and British Telecom USA.

These strategic additions reinforce Mitipi’s mission to expand KEVIN®’s presence in the North American smart home security market, and to scale its international footprint with a focus on innovation, AI-driven security, and burglary deterrence.

🧠 AI-Powered Home Security for the U.S. Market

Mitipi’s flagship product KEVIN® simulates human presence in an empty home using advanced artificial intelligence. By combining dynamic lights, authentic soundscapes, and motion effects, KEVIN® deters burglars by making it appear as if someone is home—offering homeowners and renters a proactive layer of protection.

The company’s expansion into the U.S. smart security market is supported by its newly formed U.S. entity Mitipi Inc., headquartered in Santa Clara, California, and a local logistics hub to ensure rapid two-day delivery across the country.

🔍 Board Members with Proven Expertise in Scaling Technology Businesses

Jorge Tapias brings over 20 years of experience in hardware innovation, global partnerships, and go-to-market leadership. Based in San Francisco, Jorge previously helped launch the Google Nexus and played a key role following the Motorola acquisition. His understanding of how to scale new consumer technology products makes him a valuable strategic advisor for Mitipi.

“KEVIN® is redefining smart security by creating a whole new product category,” says Jorge Tapias. “With my background in scaling hardware solutions at companies like Google, I see great potential to bring KEVIN® into millions of U.S. homes. This is about making neighborhoods safer through intelligent technology.”

Matt DiMarsico, based in Los Angeles, brings deep experience in sales execution, channel development, and U.S. retail strategy. Having built and led large national sales teams in the tech and telecom sectors, Matt originally connected with Mitipi during the USA Launching Pad accelerator in 2022.

“KEVIN® is not just a product—it’s a solution to a real-world problem,” says Matt DiMarsico. “Our task now is to educate the market and accelerate adoption. I’m thrilled to help grow this category and bring a new level of safety to American households.”

🚀 Poised for International Growth and Smart Security Leadership

Mitipi’s recent European Security Award win for the most innovative AI-powered smart home device underscores its technology leadership in crime prevention. The company holds international patents and has built subsidiaries in both Berlin and California, signaling its ambition to become a global leader in AI-based burglary deterrence.

“The addition of Jorge and Matt marks a turning point for Mitipi,” says Dr. Patrick Cotting, Chairman of the Board. “They bring the insight and expertise we need to scale quickly, especially in the U.S. market. Together, we will empower more people to feel safe and secure in their homes.”

🔐 About Mitipi and KEVIN®

Mitipi is a Swiss-based smart security company focused on proactive burglary prevention through AI and presence simulation. Its flagship product, KEVIN®, is already protecting thousands of households in Switzerland, offering an innovative solution that complements traditional alarm systems.

Learn more about how KEVIN® deters burglars before they break in at 👉 www.mitipi.com

Media Contact:
Dr. Patrick Cotting, Chairman of the Board
📧 patrick@mitipi.com
📞 +41 79 555 3725